The Importance of Use of English in Improving The Quality Of Marketing in The Raja Tour Bandung Travel Bureau
DOI:
https://doi.org/10.56910/sociovoyage.v1i3.5Keywords:
Travel agency, Language, TourismAbstract
Improving the quality of marketing in the tourism industry is the main focus of many companies, including travel agencies. In this context, the use of English is a key factor in achieving this goal. The purpose of this research is to convey the right message to customers, remind customers about the products and services available, and also help customers understand more about what they can get from a travel agency. Apart from that, it is also related to the title of our research, namely: The use of English is quite important in improving marketing quality, because language is a factor that directs customer experience. This research method is qualitative, where data is obtained from relevant sources. Data is obtained from various sources, such as reference sources, online or internet sources, and documentation sources. This research found that English language skills in marketing greatly influence marketing effectiveness and efficiency. Marketers who have good English skills can facilitate communication with international customers, which can ultimately increase revenue and business reputation at travel agencies.
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